About me
Hi, I'm Cameron.
I'm a UK-based ad consultant, trained in current Meta advertising practice. I help business owners make sense of their Facebook and Instagram ads.
Most business owners I speak to are spending money on ads without fully understanding what the numbers mean. I go through your account, explain what's happening in plain English, and tell you what I'd do next.
Who I help
Businesses spending real money on ads without a clear picture.
If you're running Facebook or Instagram ads yourself and not seeing clarity in your results, I can help.
- "I don't know if my ads are actually working."
- "My costs went up last month and I don't know why."
- "I get reports full of numbers, but no one tells me what to do."
- "I'm boosting posts, but nothing seems to happen."
- "I don't know what to test next."
The offer
The Ad Account Clarity Review
A one-off review of your last 30–90 days of Meta advertising, turned into a short report you can act on.
- A plain-English report with a one-page summary you can read in a minute
- Your break-even point: the most a customer can cost before a first sale loses money
- A breakdown of which campaigns and ads are earning their budget
- Three prioritised recommendations, each with the reason behind it
- A 45-minute call to walk through it and answer your questions
How it works
Short intro chat
We talk about your business, your goals and what's worrying you.
Partner access
You add me as a view-only partner in your Meta Business account. No passwords needed.
I review the data
I go through your account and compare it with your own sales or booking figures.
Report and call
You get the report, then we walk through it together.
What you'll get
A look inside a sample review
This excerpt comes from a sample report for a fictional skincare brand. Every figure is invented, but the format is exactly what a client receives.
Fernleaf Skincare · September 2026
Meta (Facebook and Instagram)
Summary: Your ads are bringing in customers, but each first order currently costs about £21 more than it earns. The rise in costs came from the ads, not your website.
| Headline number | This period | What it means |
|---|---|---|
| Cost per purchase | £69.23 | £21 above the break-even of £48, so each first order loses money |
| ROAS | 1.16 | Down from 1.38 in August; break-even is 1.67 |
| Site conversion rate | 1.67% | Up from 1.52%, so the website isn't the problem this month |
Three findings
- New-customer campaigns cost £92 per purchase; one static ad took 46% of that budget at £157 per purchase.
- Retargeting is profitable at £36 per purchase, but a frequency of 6.1 shows that audience is close to exhausted.
- £400 of boosted posts produced 4 sales at £100 each.
The full sample report is available on request. Just ask when you get in touch.
Questions
Common questions
- Do you run the ads for me?
- The Clarity Review is analysis and recommendations. You or your team make the changes, and I'm happy to answer questions as you do.
- What do you need from me?
- View-only partner access to your Meta Business account, your average sale or booking value, a rough idea of your profit margin, and your total sales or bookings for the same period.
- Is this only for Meta ads?
- Yes, for now. I focus on Facebook and Instagram advertising.
- What happens after the review?
- Nothing, unless you'd like more. Some clients choose a monthly report so they always know where they stand.